Cooper&Hunter Strengthens Its Presence in Norway Through Nationwide Trade Show Initiative
Cooper&Hunter is gaining strong momentum in Norway as Varmepumpeservice, the brand’s official importer and distributor, launches its most ambitious brand-building initiative to date.
For the first time, Varmepumpeservice is participating in nine major consumer trade shows across Norway throughout 2026, showcasing the Cooper&Hunter product range directly to homeowners and industry professionals nationwide.
So far, three highly successful events have been completed in the Oslo region, Fredrikstad, and Kristiansand, delivering strong visitor engagement, high-quality sales leads, and increasing awareness of the Cooper&Hunter brand in the Norwegian market.
Together, the first three exhibitions have attracted more than 26,000 visitors, with even higher attendance expected at the upcoming autumn events, which will take place in larger venues.
"This month marks approximately one year since we became the official importer of Cooper&Hunter in Norway, and it is exciting to see how well the products have been received by our dealer network," says Inger Marie Pedersen, Head of Marketing at Varmepumpeservice.
"We have invested significant time and resources in building the Cooper&Hunter brand in Norway across multiple channels. These trade shows are an important part of our long-term strategy to further strengthen brand awareness and create direct engagement with both consumers and partners."
A Strategic Market with Strong Growth Potential
Norway represents a highly attractive market for heat pump solutions, driven by climate conditions, energy efficiency awareness, and strong consumer demand for reliable heating and cooling products.
With one of the country’s largest and most established dealer networks in the heat pump industry, Varmepumpeservice is well positioned to accelerate Cooper&Hunter’s growth in the region.
The company sees substantial long-term sales potential in Norway and has developed a clear strategy to build Cooper&Hunter into a stronger household name through targeted marketing initiatives, dealer collaboration, and increased consumer visibility.
Building Brand Strength Through Direct Consumer Engagement
The nationwide trade show initiative is a key part of this strategy, giving Cooper&Hunter a valuable platform to demonstrate product quality, engage directly with homeowners, and support local dealers with qualified sales opportunities.
With six more exhibitions scheduled later this year, Varmepumpeservice expects the momentum to continue as Cooper&Hunter strengthens its foothold in one of Europe’s most relevant heat pump markets.
